File 01 ·Nominated
BU
Burger King
Do Right by the Customer
Nominated for asking customers what wasn't working — and then changing the food based on the answers.
View Nominee →
Yes. Winners actually get one.
Customer accountability, on the record
Scott’s Red
Stapler Award
The Highest Honor in Business.
Calling brands out to call them up. Recognizing companies that do right by customers, right a wrong, or tell a hard truth.
Recipient No. 001
ABI AMÉ earned the first Red Stapler.
A company that listens to its customers and makes real changes. Read why Scott made the call.
Visit the Winners CircleActive Case
International Delight
Status: Brand Contacted
International Delight has been publicly invited to join the conversation about its redesigned creamer packaging and customer experience. The invitation remains open.
This is the case that started Scott’s Red Stapler Award.
Time since International Delight was invited to talk
—
Days
—
Hours
—
Minutes
Represent International Delight?
Want to respond, provide context, show us what you're doing to make things better, or request a conversation? The door is open.
Current Investigations
On the desk nowThe Leaderboard
Companies currently on our desk.
Board order is an editorial decision. Support is counted, but it never ranks this list or decides the winner.
File 02 ·Under Review
CH
Chewy
Do Right by the Customer
Nominated for the simplest reason there is: excellent customer service, consistently.
View Nominee →File 03 ·Nominated
LI
Little Leaf Farms
Do Right by the Customer
Nominated for keeping lettuce on shelves during a hard stretch for lettuce supply and safety.
View Nominee →File 04 ·Under Review
DR
Dr. Bronner's
Do Right by the Customer
Nominated by a longtime customer for consistently doing right by customers, employees, and its own stated values.
View Nominee →File 05 ·Nominated
FR
Framework
Do Right by the Customer
Framework considers how customers can maintain their electrical devices and reduce landfill amounts. You can upgrade/repair your laptop in the future without purchasing an entirely new system.
View Nominee →What earns a Red Stapler?
01
Do Right by the Customer
A company made a decision that genuinely created value for the people paying them.
02
Right a Wrong
Something went wrong. Customers spoke. The company listened and fixed it.
03
Tell a Hard Truth
The company chose honesty when corporate spin would have been easier.
This isn't about destroying brands.
Companies make mistakes. Products change. Decisions don't always work.
Scott’s Red Stapler Award isn't here to punish companies for being imperfect.
We call brands out to call them up.
When customers raise a legitimate concern, we want companies to listen, respond, and make things better.
And when they do, that deserves recognition.
How it works
- 1
Customers Nominate
Tell us what happened and show us the receipts.
- 2
We Look Into It
We examine what happened, what customers experienced, and what the company says.
- 3
Customers Weigh In
Anonymous community feedback helps us understand customer sentiment.
- 4
We Make the Call
Community feedback informs the process. It does not determine the award.
- 5
Someone Gets a Stapler
Companies that meet the standard receive an actual Red Stapler, and we tell the story. Somebody earned office supplies.
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Something a company did right? Something they fixed? Something honest they didn't have to say? Put it on the desk.
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