01
Active Case
- Category
- Right a Wrong
- Status
- Brand Contacted
Customers raised concerns about changes to the creamer bottle — the cap, the feel, the whole experience of a product they buy regularly.
Read the StoryConsumer accountability, on the record
Scott’s Red Stapler Award
The Highest Honor in Business.
Calling brands out to call them up. Recognizing companies that do right by customers, right a wrong, or tell a hard truth.
Yes. Winners actually get one.
The Leaderboard
Companies currently on our desk.
Board order is an editorial decision. Votes are private and never rank this list.
02
Community Nomination
- Category
- Do Right by the Customer
- Status
- Nominated
Nominated for asking customers what wasn't working — and then changing the food based on the answers.
Read the Story03
AB
ABI AMÉ
Community Nomination
- Category
- Do Right by the Customer
- Status
- Nominated
Nominated by a customer who says the company gave people more reason to stay loyal instead of quietly cutting value.
Read the Story04
CH
Chewy
Community Nomination
- Category
- Do Right by the Customer
- Status
- Nominated
Nominated for the simplest reason there is: excellent customer service, consistently.
Read the Story05
Community Nomination
- Category
- Do Right by the Customer
- Status
- Nominated
Nominated for keeping lettuce on shelves during a hard stretch for lettuce supply and safety.
Read the StoryAccountability desk · Invitation open
International Delight: The Invitation Is Open
—
Days
—
Hours
—
Minutes
Time since I invited International Delight to sit down and talk about making things better.
What earns a Red Stapler?
01
Do Right by the Customer
A company made a decision that genuinely created value for the people paying them.
02
Right a Wrong
Something went wrong. Customers spoke. The company listened and fixed it.
03
Tell a Hard Truth
The company chose honesty when corporate spin would have been easier.
This isn't about destroying brands.
Companies make mistakes. Products change. Decisions don't always work.
Scott’s Red Stapler Award isn't here to punish companies for being imperfect.
We call brands out to call them up.
When customers raise a legitimate concern, we want companies to listen, respond, and make things better.
And when they do, that deserves recognition.
How it works
- 1
Customers Nominate
Tell us what happened and show us the receipts.
- 2
We Look Into It
We examine what happened, what customers experienced, and what the company says.
- 3
Customers Weigh In
Anonymous community feedback helps us understand customer sentiment.
- 4
We Make the Call
Community feedback informs the process. It does not determine the award.
- 5
Someone Gets a Stapler
Companies that meet the standard receive an actual Red Stapler, and we tell the story. Somebody earned office supplies.
Nominate a brand
Something a company did right? Something they fixed? Something honest they didn't have to say? Put it on the desk.
Stay on the record
Get updates when brands respond, new investigations hit the board, and somebody finally earns a stapler.
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Follow the investigations
The website keeps the record. The videos tell the stories.