Chewy
- Status
- Nominated
- Category
- Do Right by the Customer
The nomination for Chewy was wonderfully straightforward: excellent customer service.
Represent this brand?
Want to respond to the nomination, provide context, correct something, or show us what you're doing for customers? We want to hear from you.
Sometimes the thing worth recognizing isn't a dramatic corporate turnaround. It's a company consistently treating customers like people.
That reputation isn't based solely on one TikTok comment. Chewy has also received recognition in major 2026 customer-service rankings, including Newsweek's and USA TODAY's customer-service programs.
Why It's on the Board
Customer service is part of the product.
When something goes wrong, the person answering the phone, solving the problem, or showing some humanity can determine whether a customer walks away frustrated or becomes loyal for years.
A Red Stapler nomination asks whether Chewy has built that kind of customer experience consistently enough to deserve recognition.