International Delight
- Status
- Brand Contacted
- Category
- Right a Wrong
This is where the Red Stapler story started.
Represent this brand?
Want to respond to the nomination, provide context, correct something, or show us what you're doing for customers? We want to hear from you.
Customers raised concerns about changes to International Delight's creamer bottle, including the cap, bottle feel, and overall experience of using a product they buy regularly.
The question isn't simply whether the creamer inside changed. It's whether the experience customers are paying for got worse in the process.
International Delight has said publicly that new bottling technology was introduced to improve production and reduce waste. That may explain why the packaging changed. It doesn't settle the customer-experience question.
Why It's on the Board
International Delight has an opportunity to demonstrate exactly what the Red Stapler Award is about: listen to customers, explain the decision, and determine whether something can be made better.
The invitation to talk remains open.
What Changed
8/23/2026
Invitation extended
International Delight was publicly invited to sit down and talk about making things better.