Burger King
- Category
- Do Right by the Customer
Burger King was nominated by customers who believe the company is making a deliberate effort to improve its food and listen to the people buying it.
Represent this brand?
Want to respond to the nomination, provide context, correct something, or show us what you're doing for customers? We want to hear from you.
Why They Were Nominated
And there's evidence worth looking at.
In 2026, Burger King invited customers to call or text its U.S. president directly with feedback. The company subsequently updated the Whopper based on customer input and introduced initiatives including the Whopper Guarantee and Your Way Champion, which Burger King says were responses to what customers told the company needed improvement.
Why It's on the Board
The nomination isn't simply for making a new burger.
It's for the underlying approach: ask customers what isn't working. Listen to the answers. Then do something about it.
That is exactly the behavior the Red Stapler Award exists to investigate and recognize.
Burger King has been nominated. Now we're looking at the receipts.
What Supporters Are Saying
YES! They went to the heart of their business and genuinely asked for feedback and then LISTENED!! That is all consumers want, TO BE HEARD AND VALUED BY THE BRAND!!!
Anonymous supporter · 9/1/2026
I remember when Burger King put out red-dyed burger buns. Rather than doing the usual company thing and using food dyes that are bad for consumption, they use natural beet coloring!
Anonymous supporter · 8/30/2026
Customer Stories
I like the new wrapping.
Jennifer · 9/29/2026
I have learned good things about the company.
Scott · 9/27/2026