ABI AMÉ
- Status
- Nominated
- Category
- Do Right by the Customer
ABI AMÉ was nominated by a customer who pointed to something we don't hear about very often: a company giving customers more reason to stay loyal instead of looking for another place to cut value.
Represent this brand?
Want to respond to the nomination, provide context, correct something, or show us what you're doing for customers? We want to hear from you.
The nominator said ABI AMÉ lowered the price of its lotion while introducing new packaging and described that decision as evidence that the company values its customers.
ABI AMÉ currently lists its Summer Skin serum/lotion at $29. The historical pricing and packaging details from the nomination are still being reviewed before we treat them as verified facts.
Why It's on the Board
The nomination raises a simple question worth investigating: can a company improve the customer proposition instead of slowly extracting more from it?
A customer believes ABI AMÉ did exactly that.
We're checking the receipts.