ABI AMÉ
- Category
- Do Right by the Customer
ABI AMÉ was nominated by a customer who pointed to something we don't hear about very often: a company giving customers more reason to stay loyal instead of looking for another place to cut value. After contacting the owner and researching the company, that instinct proved right.
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Why They Were Nominated
The nominator said ABI AMÉ lowered the price of its lotion while introducing new packaging and described that decision as evidence that the company values its customers.
I contacted the owner of ABI AMÉ directly. I researched the company's history, its product changes, and how it responds to its customers. What I found confirmed the nomination: ABI AMÉ does listen to its customers, and it does make real changes to the product in response to customer feedback.
In the interview, one specific thing stood out. The owner said, plainly, that ABI AMÉ is in service to the customer and will always listen to customer feedback. That statement — and the product decisions backing it up — is a big reason ABI AMÉ is the recipient of this award.
Why It's on the Board
The nomination raised a simple question worth investigating: can a company improve the customer proposition instead of slowly extracting more from it?
A customer believed ABI AMÉ did exactly that. After talking to the owner and reviewing the company's record, I agree. ABI AMÉ listens, and then it acts on what it hears. That is the standard this award was built to recognize.